TMIT Patient Safety Documentary
Surfing the Healthcare Tsunami: Bring Your Best Board^™

We are creating a series of inspirational documentaries highlighting "extraordinary impact through ordinary things."

They are hosted by movie actor Dennis Quaid, who will use the story of his twins’ near-fatal medical error as a way of engaging audiences. A series of short "arc to action" stories will be told. Each story will open with a challenge and then tell how caregivers and leaders from other industries overcome such challenges with practices that everyone can adopt. The target demographics are consumers and hospital leaders. The objective will be to inspire the audience to act in their own communities or at their own hospitals. The messages will reinforce supporting adoption of the NQF-Endorsed^® Safe Practices for Better Healthcare and other major measures, standards, and practices that save lives.

This documentary is the second in a series. To view the first documentary, Chasing Zero: Winning the War on Healthcare Harm, click here.

• A made-for-TV documentary, 53 minutes long and entitled Surfing the Healthcare Tsunami: Bring Your Best Board^™, is in the pre-production stage. Danger Zone is being produced by TMIT. After it has aired, a commercial-free DVD will be produced and distributed for free to all U.S. hospitals by TMIT, and will be sent to the chairmen of the governance boards, their CEOs, quality leaders, and nursing leaders. A second hour of content, composed of digital short stories and concept messages, will be added to the DVD as a toolbox of assets to help hospitals pursue zero harm.
• Great care and safe care exist at the intersection of leadership, practices, and technologies. Engaged leaders, practices that deliver predictable outcomes, and adoption of technologies that support leadership-driven practices will be illustrated in each documentary.
• Once the broadcast version has been aired and DVDs have been distributed, access to additional media will be made available through the TMIT website.
• Topics include leadership, radiation and imaging safety, medication management, healthcare-associated infections, health-information technologies, and high performance solutions.

• Terrific front-line caregivers, subject matter experts, and leaders who are wonderful role models from healthcare, government, community, and quality organizations will tell their stories.
• Role model leaders, and their methods, from other industries such as manufacturing, aviation, and hospitality sectors.
• The consumer target audience for the documentary are CFOs – the "Chief Family Officers" in our communities: soccer moms and grandmothers, who make more than 70 percent of the healthcare decisions in America. One in four citizens is caring for someone else, and 80 percent of the caregivers are women.
• The hospital leadership audience members are governance board members, administrative leaders, and clinical leaders dealing with today’s challenges of investing in patient safety in the face of shrinking resources.

• The global premiere will be in Los Angeles, CA, and the documentary will begin airing in the first quarter of 2012.

• Most patient safety documentaries and stories delivered through mass media either provide a very depressing and sobering picture of U.S. healthcare, or highlight technological breakthroughs that are unavailable for front-line hospitals. This documentary is intended to be a call to action for everyone by providing real-world opportunities to improve today, rather than to wait until tomorrow. Consumer media stories driven by the economics of advertising are typically negative. Surfing the Healthcare Tsunami: Bring Your Best Board^™ will provide inspiring stories that offer a solution path for healthcare systems failures.